The statistics are based on the responses of students in two surveys: after completing the course and two months later
The course is for you if:
You are a founder, CEO or a team leader looking to increase business value by building or changing culture
You are a (internal) consultant, supporting leaders in organizational change and development processes
You are part of the HR team and are responsible for managing the culture process
You are looking for scientifically validated tools and frameworks on how to lead cultural transformation to complement your skills and resume
You want to make a difference and positively transform organizations through culture
This 12 weeks online program is our flagship course on Organizational Culture
Throughout the program you will acquire essential knowledge needed to become an expert in the field of Organizational Culture. The course is a balanced mix of theory and practical tools.
Each lecture is developed with a multi-disciplinary approach based on the most valid, well-recognized theoretical and practical tools from organizational psychology, organizational behavior, management and leadership studies.
The course will examine the relationship between culture, leadership and performance. It is designed to help you bridge the gap between the «what» and «how to» of organizational cultures.
Since organizational cultures are reflections of their leaders, the Organizational Culture: An essential guide for Leaders compels you to examine how your beliefs and values translate to the culture within your organization, unit or team.
Through case studies, inquiry, reflection, and discussion, we will engage in assessing the most effective tools to drive positive action in culture management.
Learn the relationships between culture, leadership and performance
Increase awareness of the predictors and determinants of culture
Gain actionable insight into elements that work to advance positive organizational culture
Understand the leadership skills required for successful culture management
Evaluate the implications of digital leadership and hybrid work on culture
Explore the dark side of organizational culture and the importance of motivation
On completion of this course, you will walk away with
A foundational understanding of organizational culture and what determines it
Practical skills in building or changing a culture that attracts top talent, makes a positive impact and increases business value
The ability to articulate the steps needed to build an extraordinary workplace culture
Upon successful completion of all course activities combined with the passing grade of the Final Test, participants are awarded with an official Professional Certificate from ASCS, which they can also showcase on their LinkedIn profile.
PhD | MBA| Business Leader | Lecturer | Founder ASCS
Dr. Tamara Markova is the founder of Amsterdam Strategy and Culture School, as well as the creator and instructor of the Organizational Culture: An Essential Guide for Leaders course. She holds a PhD in Business & Economics and an MBA with Culture and Strategy major.
After graduating Tamara worked in various corporate Strategy, M&A and Culture roles and is currently a Board of Directors Member at several organizations.
Lectured courses on Organizational Culture at the University of Amsterdam, the highest-ranked university in the Netherlands.
Certified Workhuman professional, certified Happiness at Work practitioner and certified Emotional Intelligence coach.
Course introduction video
Excellent course, one of the best of the many I took. Far from being dull and dry. In fact, it is very engaging, both scientific and practical, and truly worthwhile. This course has definitely given me the tools to move forward in my career development, better understand my team and the strategic importance of organizational culture.
Coach, Business Psychologist, UK
Totally recommend this course to anyone looking to build or change the culture in their own business. It helped me understand what culture is and develop a list of practical tools I could use to structure the culture development process in my own company. It was great for networking as well. All in all, the course was worth the investment - it is an experience not a bunch of classes you sit and listen to.
Ronald van Houselt
Business Owner, Netherlands
I absolutely enjoyed and learned a lot about company culture from this course. It was a great mix of lectures and practical assignments, all of excellent quality. If you want to grasp the essentials of company culture in an engaging, scientifically backed, interesting way, you will benefit from taking this course. It definitely was a valuable contribution to my development as a leader and helped me think of new ways to motivate my team and keep them engaged.
Head of Strategy, Russia
I found the course super useful and really interesting. It is well-designed and the certificate was a valuable addition to my resume. It gave me many ideas to take back to my work as an HR manager. Great experience and tons of knowledge!
HR Business Partner, Netherlands
AN INTRODUCTION TO ORGANIZATIONAL CULTURE Key characteristics and definitions of culture, functions culture plays in organizations, elements of culture and their interplay.
CULTURE-STRATEGY-PERFORMANCE RELATIONSHIP Culture - strategy alignment, culture mechanisms that enable strategy, performance outcomes, culture role during times of uncertainty.
ORIGINATION OF CULTURE Stages of group evolution, key determinants of culture, social processes driving culture origination, critical elements for culture creation, culture life cycle
BUILDING NEW CULTURES Culture embedding mechanisms, tools of leaders and reinforcement techniques.
TOXIC VS. GREAT CULTURES Signs and consequences of dysfunctional culture, frameworks of positive culture, elements proven to advance positive cultures.
ELEMENTS ADVANCING GREAT CULTURES A detailed and practical overview of the elements making any culture better.
LEADERSHIP SKILLS FOR CULTURE MANAGEMENT Leadership requirements to effectively enable and facilitate culture, leader personality vs. culture type, macro-culture as determinant of organizational culture.
THE "HOW" OF CULTURE CHANGE Project initiation, diagnosing culture, overcoming resistance to change, intervention design, facilitating culture change.
THE DARK SIDE OF CULTURE Exploring the similarities between culture building mechanisms and brainwashing techniques.
BECOMING A CULTURE PROFESSIONAL Role and core competencies of a culture professional.
FINAL TEST AND CERTIFICATES Participation certificates issued upon successful completion of the final test.
The programme is a mix of theory and practice
Additional reading materials
Did not find your question on the list? Please send it to us to email@example.com
The format of this course is a blended, asynchronous learning. The video lectures will be pre-recorded - you can watch them in your own pace. There will be 3 live Q&A sessions throughout the course. These will be organised in smaller groups of students.
Course materials will be available to you up to 6 months after finishing the course.
If interested in taking this course in a live format, with a group of other students, please inquire about the options. In case more students choose this format, we will organise live lectures where you can ask questions and have discussions.
Unfortunately, it is not possible to pay in installments.
Yes, there is a Final Test based on MCQ (multiple choice questions) that you can take up to 3 months after the course.
Video lectures last around 30-60 mins. There will be additional reading and practical assignments (optional), plus a short quiz. Plan to spend 2,5-4hrs per week for this course.
You can pay by credit card, PayPal or bank transfer.
We guarantee a full refund after the 1st module should you be unhappy with the course