Start-up Culture:
for (c0-)founders and CEOs

Learn to build a start-up culture that everybody wants: customers, employees and investors

Become a certified Start-up Culture Champion

Master most practical, hands on and valid tools from science and industry

Learn with PhD instructor lecturing at highest-ranked universities

Helping START-UPS CREATE Culture
3-6 weeks
1–2 hrs per week
Course Language
Access to Materials
6 months
The course is for you if:
You are a founder, co-founder or CEO of a start-up with more than 10 people in the team
You are responsible for culture management in a start-up or support founders in it
You are a (future) consultant looking to work with start-up founders on culture processes
You are looking for practical, hands on and validated tools on how to create a culture that supports your growth ambitions
You want to make a difference through the start-up you create, not just be profitable
Course Description
This 3-6 weeks program is our intensive and efficient culture guide for start-ups
Throughout the course you will acquire essential knowledge needed to understand why having a great start-up culture is the key growth strategy you should dedicate attention to.
Each lecture is developed with a multi-disciplinary approach based on the most valid, well-recognized theoretical and practical tools from organizational psychology, organizational behavior, management and leadership studies.
You know culture is important, but due to an extreme focus on growth it does not get the required intentional effort. This is a no fluff, no nonsense kit of tools you need to take to build a great start-up culture.
Since start-up cultures are reflections of their founders and CEOs, this course compels you to examine how your mindset, personality, beliefs and values translate to the culture within your start-up.
Through a mix of lecture, practical steps, and worksheets we will engage in assessing the most effective tools to drive positive results in start-up culture development.
Watch the 1st lecture FREE now
Learning objectives
Understand the relationship between culture and performance
Learn the key factors determining the nature of a start-up culture
Gain actionable insight into elements typical of a "great", positive culture
Examine the 10 steps required for a successful and effective culture building
Access the downloadable worksheets to facilitate the culture shaping
Practice implementing culture interventions leading to a better, more cohesive start-up culture
On completion of this course, you will walk away with
A no-nonsense knowledge of what determines and impacts a start-up culture
Practical skills in building a start-up culture that attracts top talent, makes a positive impact and increases business value
The clarity on next steps required for the creation of an extraordinary workplace culture
Upon successful completion of all course activities combined with the passing grade of the Final Test, participants are awarded with an official Start-up Culture Champion Certificate from ASCS, which they can also showcase on their LinkedIn profile.
Dr. Tamara Markova
Your Instructor
PhD | MBA| Business Leader | Lecturer | Founder ASCS
Dr. Tamara Markova is the founder of Amsterdam Strategy and Culture School, as well as the creator and instructor of the Start-up Culture: A Guide for Founders and CEOs course. She holds a PhD in Business & Economics and an MBA with Culture and Strategy major.
Tamara worked in various corporate Strategy, M&A and Culture roles and is currently a Board of Directors Member at several organizations.
Lectured Organizational Culture graduate and executive education programs at several Dutch universities (UvA, VU).
Certified Workhuman professional, certified Happiness at Work practitioner and certified Emotional Intelligence coach.
Course video
Course Curriculum
Please note, this is a very practical program mostly based on doing rather than listening
Module 1: Why culture matters and what it is
The business-case of having a great culture, especially in a start-up; the relationship between culture and performance and the elements driving positive change
Module 2: What is this culture anyway?
The visible and invisible elements of culture, the interaction between different layers of culture, the unconscious processes through which culture begins
Module 3: What determines culture?
The analysis of the most important element determining the nature of culture in any organization, but especially in start-ups
Module 4: What makes culture great?
The scientifically proven elements typical of all "great" cultures and a discussion of why each of them makes a positive impact
Module 5: 10 steps process of culture shaping
A description and explanation of a 10 step process needed to shape the culture in your start-up. Supported by advice and useful insights on each step of the process
Bonus material: Downloadable worksheets
Worksheets required to facilitate the culture shaping process including useful tips, practical advice, description of best practices and an explanation of how to implement each step of culture shaping
The programme is focussed on practice
Short lectures
No additional reading materials
No self-assessment quizzes
Practical worksheets
Course Price
We guarantee a full refund after the 2nd module should you be unhappy with the course
Registration is open!
€ 1250